Noir & Blanc

The home page serves as the gateway to our brand, with a pure focus on the collections, no distractions, see the things you want to see instantly.

COLLECTIONS

The specific collection page, dune, highlighting the clothing line. The focus was again, simple, no distractions. Personally I would have prefered if the images were of the clothing itself and when hovered on the models would show, or vice versa, but I didn't have an image collection of the same clothing, so I had to make due with what pinterest gave me :)

ITEM DISPLAY

Before you start wondering where the color option is, some of the clothing doesn't have any. When research started I wondered why some high end clothing items don't have color options and the conclusion I reached was there was no need for it. High end outfits are designed to match with each other, without catering to other pieces of clothing, you are buying the whole look, not just an item.

The focus was the look itself, if the customer doesn't like the outfit they aren't going to read the description, product material... Making 75% of the page focus being the images of the look itself is to draw the user to look at it in detail, and leave no room for imagination, THIS IS THE LOOK, do you like it? Then here's some more information about it.

FULLY RESPONSIVE

Designed in Figma and built in Framer (Mini prototype, not finished). My focus was to make it fully responsive, nothing fancy, testing out Framer's capability of translating Figma designs to Framer.